Does your website need a redesign ?

Does your website need a redesign? Here are some questions to ask yourself honestly when looking at your website and deciding on investing in a site redesign: Is the site fresh and up to date? Is it user friendly? Is it search engine friendly? Does it create a professional image? and most importantly, is it creating leads and/or sales? If you answered “no” to any of these, then a site redesign is recommended.

INTRODUCTION

It is obvious that websites need continuous improvement. Just browse around for a few minutes and discover the sites that are looking old and obsolete. But there are many other reasons to redesign your site. Some of them are not obvious but are at the core of the site. This website redesign guide is really for anyone involved with websites. It will help you get the deep meaning of the site as well as more practical issues. This guide will help you redesign a website according to your audience’s needs and changing perceptions. It is no longer good enough to have a static website. It must capture their attention, have new information, and engage the visitor or ‘adios’ they are off to your competitors site.

WEBSITE REDESIGN CHECKLIST

EVALUATE EXISTING SITE

What are the success and failures of your existing site? Gather a few people to get an honest evaluation of your existing site. Write three successes and three failures. Then write down your dreams and goals for the new site.

BRAINSTORMING

What new and fresh ideas are missing? Brainstorm with a team of people to get fresh ideas. Write down five ideas that came from the brainstorming.

DOES IT GRAB ATTENTION?

Do you think visitors remember your site? Does it have something that gets attention and is memorable? If he/she does not bookmark your site what will get them back? You should give your visitor something to remember so that he can find his way back to your site. Write one thing that will be remembered about your site.

WHY PEOPLE NOW VISIT

Why are people visiting your site? Generally they are coming for information or are in need of your company’s product or service but there can be many other reasons. List three reasons

RESEARCH COMPETITORS

What can I learn from my competitors? Get ideas about the latest web design, technology and communication concepts by looking analytically at competitor sites. While you are there notice some of the keywords they are using to get the attention of people coming to search engines.

THEME AND ‘LOOK AND FEEL’

What is the mood or emotion that you want to communicate? Decide on the overall theme and “look and feel” of the site. For example: humor, professional, academic, family, technical, etc. Write three adjectives to describe the way you want your site to feel.

TARGET AUDIENCE

Who is the target audience? Decide whom you want to target with the site. Who is your customer or audience? Try and get into their shoes and think like they think. What are their needs or points of interest? How can they be served? List the top three categories of people. Write three one sentence descriptions of different people in your target audience. Then write a few words that might interest these people and cause them to respond to your site.

CONTENT

This is probably why most people come to your site. They come to read your content. It should be clear and well written. A very high percentage of websites are providing poorly written content. The first generation of websites were written by the guy who knew HTML but not much about graphic design and writing. Now people realize that it takes a team effort to make a quality web page. Part of the team should be a good writer. Redesigning requires having several outsiders read your content to see if it is clear, up-to-date, accurate and communicates what it is supposed to. Then rewrite the content. Another tip is to provide more than just your company information but provide articles that attract people to the site.

KEEP SEARCH ENGINES IN MIND

How do I redesign my site and write my text with the search engines in mind? Decide on keywords. This is a new concept that really only applies to redesigning or developing websites. It may not even apply to all websites, but to those who are depending on search engines this is an important point. The concept is to get good rankings on search engines with different keywords. Since many pages on your site can be indexed with a search engine this becomes an important strategy in attracting visitors.

TRUST AND CREDIBILITY

What will make your visitor believe you? Imagine going into an automobile repair shop or Doctors office. What is it that gives you a sense of trust that your car or body will be repaired correctly? A quality site that does what it says it is going to do will help. Also well-written content adds credibility. Perhaps you can guarantee your products. Testimonies by reputable people or companies are perhaps the best way to establish creditability. A list of previous customers is helpful. List a person, company or product that can be associated with your site to add trust and credibility.

ANALYZE VISITOR KEYWORDS

Look at your site statistics and see if the keywords entered by your visitors are matching the three target audiences you just listed. If not, then the redesigning needs to help move the site content, design, and promotion towards the target audience. You may be fooled to think that you are getting a high number of visitors but many of them may not be the kind of visitors that are important to your company or organization.

ANALYZE POPULARITY OF PAGES

Look at your site statistics and carefully examine the popularity of the pages. You may need to redesign the site so that the pages that you want visited are the most popular. There will always be pages at the bottom of the list but your goal should be to make sure that the important pages are not at the bottom. Changing keywords etc. can boost some of these pages.

ANALYZE VISITORS’ ACTIONS

Are your visitors coming back and are they spending time at your site? If your visitors are not returning or they are only spending a few seconds at your site then something is wrong. A good site statistics program or service will help you know what your visitors are doing.

NAVIGATION

Can the visitor find what is needed quickly and easily? As a first generation site grows it often outgrows its navigation. A good redesign will help. The new design needs careful thought so that the visitor will not get lost or be more than two clicks away from what he/she needs. There are many factors to consider. Here are a few examples. It is obvious that buttons are clickable? What links should always be available to the user? Is the information divided into logical categories and prioritized? Is old content archived and easy to find?

PERSONAL INTEREST

Do you have a place where visitors can find out what is behind the scenes? Some people may want to know who is behind this website. What does their office look like? Revealing this can help build trust and credibility Consider posting a company newsletter or short biographies about employees.

FRESH NEWS

Do your visitors feel they are visiting an active site? Sitting in a doctor’s waiting room with old newspapers might make you wonder about the competence of the doctor. In the same way, visiting a site that was last updated in 1996 is a sure way to lose visitor trust. When redesigning the website build in ways to keep it fresh, but keep in mind that publishing dates can work against you. Don’t create too much extra work for yourself unless you are a workaholic.

INFORMATION

Are you adding value to your visitor? To keep your visitors returning it is important to think of how you can serve him rather than what can my company get from him. This is one of the major shifts in thinking on the Internet. A printed brochure transferred to the Internet might be OK but serving your customer/visitor is better.

PRODUCT AND SERVICE INFORMATION

Are you making it easy for your customers to do business with you? Can they find what they need quickly? Can they respond easily? Your job in redesigning a website is to make things easy for visitors and customers. Carefully think through what a customer needs to do to get what he needs. Is it clear and simple? Eliminate unnecessary steps.

INTERACTION

Can your visitors exchange information with you? If you sell a product can the customer find out how the order is progressing? Can he/she easily get a question answered? This type of interaction is making life easier for everyone.

INTERNATIONAL AUDIENCE

If all or part of your audience is global then you need to consider a few things. First, many places don’t have fast Internet access so the site needs to have fewer graphic and other slow loading items. Second, monitor sizes in some countries average 14″-15″. The design should take this into consideration.

SPEED

What needs to be compromised for the sake of speed? Site speed and server speed is the major bottleneck on the Internet. Only so much information can travel through a small phone line. This is what limits the size of pictures, amount of sound, and many other aspects of the Internet. In redesigning a site this is an all-pervading thought. It is the rare exception when the visitor will wait for a site to load. Consider the size of every piece of the site and determine if it can be made smaller or eliminated.

GRAPHICS AND ANIMATION

Are the graphics able to load fast? Do the graphics communicate a concept? A website redesign should involve an evaluation and possible redevelopment of graphics and photos. The present graphics may be unnecessary or may be unclear or too large. In any case each one should be reconsidered. New software makes it possible to make better graphics that are smaller and load faster.

COMPONENTS

Is the website taking advantage of components like, a discussion forum, poll, survey, guestbook, chat and more? These concepts behind and reasons for using these components are well covered in other points in this website redesign guide but it us helpful to think about how they can be used to improve your website.

HIRE THE RIGHT PEOPLE TO REDESIGN YOUR WEBSITE

Will you select a team with the right mix of experience and talent? From the looks of the websites of many of the companies offering their design and development services.Your website is your signature. It is often the only way for people to evaluate who you are. Your profits depend on the quality of your site. Don’t regret a poor decision in choosing who redesigns your website.

Get a free quote from Website Redesign Manchester UK experts

Website Optimization Manchester UK

website optimization is the process of specifically designing your web pages to rank high in the Search Engines. If you’re serious about your business, optimizing your web pages is a must.

many Search Engines are no longer using Meta tags to assist them in ranking a web page, some still do, and it’s worth the effort to include them.

When designing your web page, you must specifically
design it to rank high in the Search Engines. This involves
much more than just including META tags. Your Keywords, Title,
Image Alt text, Text and overall design, all play an important
role in determining how your website will rank.

If your
site doesn’t rank in the top 10 or 20 results when doing a
keyword search at the Search Engines, your target audience
won’t be able to find you.

A significant amount of
website traffic originates from the major Search Engines. Most
Internet users will go to a Search Engine, type in a keyword
phrase and look through the top 10 – 20 results. Most of the
time, they’ll find what they’re looking for in the first 10
results. The percentage of click throughs is even smaller.
Listing near the top and grabbing the attention of your target
audience is the top priority.

There are many
components of your web page that you should pay close
attention to when preparing it for listing in a Search
Engine.

The first step towards improving your listing
is selecting keyword phrases that best reflect your web
page.
Keywords and Keyword Phrases

A
keyword is a word that best describes your web page.
For example, if your web page is focusing on dogs, your best
keyword will be “dogs.”

A keyword phrase is two
or more words that best describe your web page. If your web
page is focusing on grooming a dog, then your best keyword
phrase will be “dog grooming.”

When preparing your web
pages, you should concentrate on just a couple of keyword
phrases (for each page) used in different variations. Avoid
using general one-word keywords, as you definitely won’t rank
high in the Search Engines. For example, if your website
focuses on “dog grooming” you wouldn’t want to use the word
“dog” as one of your keywords. Why? Because it’s too general.
Instead, you may want to use a keyword phrase such as “dog
grooming tips” or “how to groom dogs”.

You have to put
yourself in your potential visitors’ shoes and imagine what
words they will type into a Search Engine to find your
site.

Selecting the BEST keyword phrases is the MOST
important step towards optimizing your pages for the Search
Engines.

Another great way to use keyword phrases is to
use very unique words. For example, if you’re selling
computers, instead of using the word computers as a
Keyword, use the specific brand name or model of the computer.
This will drive highly targeted visitors to your
website.

Overture provides a wonderful tool that will
enable you to type in a keyword, click on a button and receive
a complete list of similar keyword phrases you can
use.

If you would like to view some live searches to
help you determine what keywords Internet users are searching
for, visit any of the following sites:

Excite Search Voyeur

Ask
Jeeves

Search.com Snoop

Wordtracker

MetaSpy
(Caution – there are two live search
options to choose from. One is filtered and the other
one is not. The unfiltered searches may be offensive to
some users. If this is the case, make sure you only view the
filtered searches).

<META>
Tags

META tags are HTML code that is placed between
the <HEAD> and </HEAD> tags and instruct the
browser.

The META description tag will contain a
description of your site. This description will be visible in
some of the Search Engines when your site is returned in a
search.

Your description should focus on your site’s
main topic and not generalize. Make sure you include your most
important keywords towards the beginning of your
description. In addition, make sure your description describes
your page in detail. You want your potential visitors to know
exactly what you’re offering. Your description should be less
than 200 characters, including
spaces.

The META Keywords tag will contain a listing of your
keywords and keyword phrases that are relevant
to your page and enable a Search Engine to find you. The most
effective use of keywords is to concentrate on just a
few Keyword
phrases.

You can find a variety of tools to assist you in
creating an effective list of keywords at JimTools.

You can also download a
great little freeware program called, GoodKeywords. This program will assist you in
developing a list of targeted keywords for your website. In
addition, it also includes a site popularity tool that enables
you to check your site’s popularity.

<IMG ALT>
Tags

An image Alt tag follows your graphic address
or url in your HTML code. These words will be displayed in
place of your graphics through an older browser or when your
visitors have their graphics turned off. To fully optimize
your graphics, insert a readable keyword phrase within the
Alt tags of your
graphics.

<TITLE> Tag

Your Title should
contain your most important keyword phrase.

Place your
“MOST” important keyword phrase first. Not just your most
important phrase, but the keyword phrase that you think people
will use when they do a search.

Instead of
capitalizing the first letter, type it in lowercase, as most
people type in all lowercase letters when searching. This will
assist you in ranking higher in the Search Engines for your
targeted audience.

Effective Title tags include
only relevant keyword or keyword phrases. Avoid
non-indexing filler words, such as a, an, the, welcome and
home page.

Heading

Heading tags
are used to separate topics and range from <H1> being
very large and bold to <H6> which is very small and
bold.

Your page heading should contain your most
important keyword phrase to assist you in ranking
higher in the Search Engines. Not all Search Engines place
relevance on heading tags. However, many do and it is
well worth the effort.

Text

Optimizing
your text is another important step in ranking higher in the
Search Engines. Your web page should contain plenty of text
and should contain each of your keywords and keyword
phrases used in different variations. If all of your
keywords and keyword phrases you’ve listed
within your META tags aren’t found within your text, the
Search Engines will simply ignore them.

Your
keywords and keyword phrases should appear
within your text at least three times, but not more than
seven.

Tables

If you’d like to set up
your web page using tables, try to place your
Heading text above your Table code. If this
isn’t possible, make sure you include your keyword
phrases within your top left Table cell to assist
you in ranking higher in the Search Engines.Basic Search Engine
Guidelines

Each Search Engine is different and has
different guidelines in regard to how they rank a web page. In
addition, their guidelines change very frequently and it is
literally impossible to keep up with them. Your best option is
to optimize your website to the best of your ability, submit
your pages to the Search Engines and forget it. (Resubmit your
main pages any time you make any significant changes.) Your
time can be better spent using other marketing techniques
other than fighting the Search Engine wars.

Here are
some basic guidelines to assist you in optimizing your
pages:

Title

Your Title should have a
word count of between five and six with a keyword frequency of
one and a keyword prominence of at least 60%.

A Keyword
that appears at the beginning of a specific area will have a
prominence rating of 100%.

A Keyword that appears in
the middle of a specific area will have a prominence rating of
50%.

A Keyword that appears at the end of a specified
area will have a prominence rating of 0%.

Keyword
prominence plays a critical role in determining your site’s
ranking, not only in the Search Engines, but also in prominent
directories such as Yahoo.

Alt

Your Alt
tags should contain a word count of about one to thirty five
and have a keyword frequency of one to
two.

Hyperlinks

Your hyperlinks should
contain a keyword frequency of between one and
eight.

Body Text

Your body text should
contain a keyword frequency of between one and six, a word
count between three and four hundred and a keyword prominence
of about 50%.

Your web page should contain a total
frequency of between five and twenty.

Take your time
and optimize each of your web pages to the best of your
ability. When you’re satisfied with your pages, manually
submit them to the major Search Engines and directories.

Get a free quote from website Optimization Manchester UK experts

Web Page Optimization, Placement and Promotion Manchester

We introduce ourself as a leading SEO Company of UK.

Placement and Promotion

Web Page Optimization helps promote your internet presence by attaining top rankings with regional and/or global Search Engines and Directories. To achieve this and to meet our clients´ needs, we offer a highly effective Search Engine Optimization SEO service.

In order to increase traffic to your Website, it is essential that you have high rankings on the Search Engines and Directories. Very few Search Engine users will look further than the first page results of any search. Therefore, it is essential that your Website has a high Search Engine ranking in order to capture relevant traffic. Furthermore, our recent research shows that the largest proportion of Search Engine users have a distinct need for a specific product or service, but want to check out alternatives before a selecting a path. With a well thought out Internet Strategy in place, you will attract more relevant visitors.

Website analysis, Keyword/key phrase analysis

We will find and test relevant keyword/keyword phrases in consultation with you. It is essential to identify the specific keyword/keyword phrases that potential customers use in their searches. However we always will recommend keyword/keyword phrases that have high relevancy and high return.

Submission to the Search Engines and Directories

Submission to the main search engines and directories to guarantee prompt addition and review is essential.Some search engines are taking up to 6 months to list free additions. Our clients get priority listings and fast track addition.

Get a free quote from web page optimization, Placement and Promotion experts

Cost effective Website Designing Manchester UK

We Offer Professional WebSite Design services to a diverse spectrum of International Clients

At SEO Manchester Company, we focus on creating innovative, flexible & cost effective web site design – Internet solutions designed for businesses, organizations, and professionals.

we have a different approach to web site design. We believe that a web site should be easy to find, not just by humans but by search engines also! That’s why all of our web sites are built from the ground up to get excellent search engine placement, be fully accessible and viewable by anyone.

Getting your business online nowadays is essential – whether your business is large or small. Many of the benefits of being online will not be obvious till you see what a website can do for you! Customers from all over the world can see your product or service online straight away, a web site never sleeps – it is open twenty four seven!

We can design and create a professional level website for your business, displaying your products or services to the world!

Web Design and Artwork Creation has been our business for over ten years now. Supported by our traditional and digital artwork skills, a broad knowledge of new media technologies, programming languages and legitimate Search Engine Optimization. Whether you need a web site, e-letter, site upgrade, maintenance contract, graphic design or Flash animation, we will create high quality work for your business within a very efficient timescale!

Get a free quote from Website Design Manchester UK experts

Search Engine Promotion Manchester

When you consider expanding the marketing of your company to the
internet there are many products and services available to assist
you with your online advertising. Search Engine
Promotion is one of these available to you when carrying
out internet marketing promotions.

Search engine promotion is the marketing strategy aimed at
putting your website into a position which favours search engine
spiders. This online marketing solution effectively increases your
search engine ranking (or search engine positioning). Search engine
promotion (also known as search engine optimization) is offered by
many online advertising companies. What you have to decide is which
marketing company you are going to choose for your search engine
promotion campaign?

At SEO Manchester Company we are search engine promotion specialists
with years of experience and success within the online
advertising and internet promotion industry.

We can assist you in
furthering your online marketing and effectively target your online
marketplace or audience more efficiently with our search engine
promotion expertise and techniques when advertising your
website online.

Search Engine Promotion – Beneficial To My Website?

It is our belief here at SEO Manchester Company that search engine promotion
can only be beneficial to your website. We say this purely due to
our experience and success dealing with our clients search engine
promotion.

Search engine promotion not only benefits your website
design by making your sites content easily viewable to search
engine spiders, it is also an effective internet
promotion for your company when advertising online.

Search engine promotion is also beneficial to your website as it
gives the website extra body and an internal-linking structure which
makes it easier for search engine crawlers to crawl your site and
navigate throughout the site thoroughly, staying inside your website
for longer and absorbing the content and information on the web
pages throughout the site.

This can be very important for your internet
promotion as it can have a positive impact on your search
engine positioning or (search engine ranking). Search engine
promotion can improve how a search engine ranks your site due to the
keyword density and headers on your web pages. This is why you
should carefully consider which marketing company you should choose
when taking out a search engine promotion campaign.

Internet Promotion Selection

One thing you have to take into account when purchasing search
engine promotion is which search engine promotion company you are
going to go on-board with.
This is due to the large number of
companies out there who want to take your order for search engine
promotion.

You have to take into consideration various factors. These
factors include the techniques they employ, the success rate they
have had in the past with search engine promotion and the level of
after sales service and customer care they give to you.

The key thing to consider is the website
promotion methods and techniques they use when carrying out
their work.

Many companies are known for using spamming or undesirable
methods. These include a company not having the headers in the
correct place on the web pages, creating re-direct or doorway pages,
using duplicated content on the web pages they create, using hidden
text and links, using unethical and over-use of the NOSCRIPT coding
and over-density of a keyword on a page created for search engine
promotion.
These undesirable or spamming methods are not liked by
search engines as claimed in the Google Guidelines. Sometimes the
methods which some companies use can become classed as deliberate
spamming´ which in the past has resulted in website becoming
grey-barred´ or even thrown off a search engine such as Google.

This is why it is very important to be sure you have chosen the
correct search engine promotion company to look
after the website you wish to advertise
online.

Search Engine Promotion. Why Choose SEO Manchester Company

At SEO Manchester Company we have years of experience and success with search
engine promotion.
We do not employ any unethical or undesirable
search engine optimization
techniques within our work.
We stick closely to Google Guidelines
for search engine promotion when we carry out our work for your
website when you advertise online.
We are an advertising
agency which consider our clients as main priority, so we do not
use any gateway or doorway pages, we do not partake in meta-tag
spamming and we do not make use of hidden text or any methods which
can result in a negative impact on our customers websites for their
internet
marketing solutions.
Our search engine promotion involves
creating pages of unique and non-duplicate content, making sure the
headers and title are in the correct place, implementing a backward link
strategy for your site to benefit our clients web design, who
are the main asset of the company.

Get a free quote from Search Engine Promotion Manchester UK experts

Online Web Site Marketing and Promotion Manchester

How Internet/Online Marketing can promote your website

We specialise in creating websites using internet marketing and serach engine Optimization techniques that achieve high search engine result positions (SERPs) in as natural a way as posible
for the chosen product’s market. All work we undertake is for organic
search results and not paid advertising e.g. pay per click campaigns
(PPC).

Internet Marketing with the use of Search Engine Optimization can make a significant difference to the traffic than reaches a website. Achieving a high search engine ranking position is essential to exploit the opportunities that the Internet provides. Web Site owners can make a significant difference to the number of visitors finding their website by investing in a well thought out marketing strategy.

This work is largly undervalued in the market as the results
take time to attain. However once the results have been acheived the
rewards are plentyful and ongoing costs are minimal unlike the PPC
campaigns where as soon as you stop paying for the traffic it stops and by
no means guaratees you a return on investment (ROI).

SEO in UK is growing very
rapidly and Search Engine Optimization is
becoming the hottest industry for any
organization in UK. SEO Services in
UK is not only has its impact on the
marketing but also the conversion of your local
visitors to customers. SEO Manchester Company is one
of the biggest SEO Services providers in
UK. Our services with the name of SEO
UK will cover all the aspects of
search engine optimization while maintaining the
UKi market. We have specialized SEO
professional assigned to the specific industry
for the UK industry of SEO Solution. We
also cover SEM Solution that is Search Engine
Marketing and Special campaigns marketing under
the umbrella of SEO Manchester UK. We also
provide SEO services to our international
customers and would like to welcome SEO Global
along with SEO Manchester UK.

Get a free quote from Online Web Site Marketing and Promotion Manchester UK experts

Main Search Engines and Directories

We introduce ourself as a leading SEO Company of Manchester UK.

For webmasters, the major
search engines are the most important places to be listed because
they can potentially generate so much traffic.

For searchers, well-known,
commercially-backed search engines generally mean more dependable
results. These search engines are more likely to be well maintained
and upgraded when necessary, keeping pace with the ever-growing Web.

As a rule of thumb, submit manually, submit to all the major search engines and monitor those engines to see if your site is indexed (listed with the search engine). Once it’s listed don’t resubmit. Submitting your site multiple times to a search engine does not improve your chances of positioning well. It’s essentially like telling you where the corner store is. At first it may be helpful but once you know where it is, being reminded frequently just gets annoying.

Major Search Engines And Their Add URL Pages

Please note: The percentage totals come to more than 100%.
This is due to people’s use of multiple search engines when they were unable to
find the information that they were looking for on the first engine. Data
accurate as of May 2006 based on the findings of the reputable ComScore Networks
report.

Details

The search engines below are all excellent choices to
start with when searching for information.

Google

http://www.google.com/

Google
has a well-deserved reputation as the top choice for those searching
the Web. The crawler-based service provides both comprehensive
coverage of the web along with great relevancy. It is highly
recommended as a first stop in your hunt for whatever you are
looking for.

Google provides the option to
find more than web pages, however. From the top of the search box on
the Google home page (Google OneBox), you can easily seek out
images, videos, maps (local search) and news from across the Web, or
you can perform product searching. The more link provides access
to blogs, books, froogle, groups and patents, etc.

Google is also known for the
wide range of features it offers, such as cached links that let you
resurrect dead pages or see older versions of recently changed
ones. It offers excellent spell checking, easy access to dictionary
definitions, integration of stock quotes, street maps, telephone
numbers and more. See Google’s help page for an
entire rundown on some of these features. The Google Toolbar is also very
popular due to its easy access to Google from the Internet Explorer
and Firefox browsers.

In addition to Google’s unpaid editorial results, the company
also operates its own advertising programs. The cost-per-click
AdWords program places ads on Google as well as some of Google’s
partners. Similarly, Google is also a provider of unpaid editorial
results to some other search engines.

Google was originally a
Stanford University project by students Larry Page and Sergey Brin
called BackRub. By 1998, the name had been changed, and the project
jumped off campus to become Google.

Yahoo

http://www.yahoo.com/

Launched in 1994, Yahoo is the
Web’s oldest directory, a place where human editors organize web
sites into categories. However, in October 2002, Yahoo made a giant
shift to crawler-based listings for its main results. These came
from Google until February 2004. Now, Yahoo uses its own search
technology.

In addition to excellent
search results, you can use the tabs above the Yahoo home page search box to
seek images, video, local and shopping search. Click for more, and
you´ll get answers, audio, directory, jobs and news. The Yahoo
Directory still survives. You’ll notice category links below some
of the site lists in response to a keyword search. When offered,
these will take you to a list of web sites that have been reviewed
and approved by a human editor.

It’s also possible to do a
pure search of just the human-compiled Yahoo Directory, which is how
the old or classic Yahoo used to work. To do this, search from the
Yahoo Directory home page, as
opposed to the regular Yahoo.com home page. Category links are
listed in the left column, providing top web site matches drawn from
all categories of the Yahoo Directory. Within the categories, you
will also find sponsored results to the right and below the natural
listings.

Sites pay a fee to be included
in the Yahoo Directory’s commercial listings, although they must
meet editor approval before being accepted. Non-commercial content
is accepted for free.

Like Google, Yahoo sells paid
placement advertising links that appear on its own site and are
distributed to others. These are sold through Yahoo Search Marketing
(formerly Overture).

Overture was originally called
GoTo until late 2001. Overture purchased
AllTheWeb in March 2003 and acquired
AltaVista in April 2003. Yahoo gained ownership of these search
engines from its subsequent purchase of Overture later that
year.

Technology from AltaVista and
AllTheWeb was combined with that of Inktomi to make the current
Yahoo crawler. Yahoo purchased
Inktomi in March 2003.

Microsoft Live
Search
http://www.live.com/

Microsoft Live (formerly MSN
Search) was originally powered by LookSmart, which gained top marks
for having its own team of editors that monitored the most popular
searches being performed to hand-pick sites believed to be the most
relevant.

Subsequently, MSN Search used
Yahoo listings to power its database for a while. Recently,
Microsoft started using its own crawler-based technology and changed
its name from MSN Search to Microsoft Live Search.

Getting Listed:
You don´t have to
submit your site to be indexed by the MSNBot crawler. Microsoft´s
Live Search Guidelines for Successful Indexing provides
technical and content guidelines, as well as a list of items and
techniques that are discouraged. style=”BACKGROUND: yellow 0% 50%; moz-background-clip: -moz-initial; moz-background-origin: -moz-initial; moz-background-inline-policy: -moz-initial”>

Ask.com

http://www.askjeeves.com/

Ask (formerly Ask Jeeves)
initially gained fame in 1998 and 1999 as the natural language
search engine that lets you search by asking questions and
responding with the right answer.

In reality, technology wasn’t
what made Ask perform so well. Behind the scenes, the company at one
point had about 100 editors who monitored search logs. They then
went out onto the web and located what seemed to be the best sites
to match the most popular queries.

Today, Ask depends on
crawler-based technology to provide results to its users through
the power of
the Teoma algorithm known as ExpertRank style="FONT-FAMILY: Verdana">.

Getting Listed:
The Ask
crawler will
find pages by following links (HREF tags in HTML) from other pages,
so you don´t have to submit or register you site to be found. Ask´s
Webmaster
page answers most questions. Paid listings on Ask come from
Google AdWords, described above. style="FONT-FAMILY: Verdana">

Others to Consider

The search engines below are good choices to consider when
searching the Web.

AOL
Search

http://search.aol.com/(external)

AOL Search provides users with editorial listings that come
Google’s crawler-based index. Indeed, the same search on Google and
AOL Search will come up with very similar matches. So, why would you
use AOL Search? Primarily because you are an AOL user. The
internal version of AOL Search provides links to content only
available within the AOL online service. In this way, you can search
AOL and the entire web at the same time. The external version
lacks these links. Why wouldn’t you use AOL Search? If you like
Google, many of Google’s features such as cached pages are not
offered by AOL Search.

AltaVista

http://www.altavista.com/

AltaVista opened in December
1995 and for several years was the Google of its day in terms of
providing relevant results and having a loyal group of users that
loved the service.

Sadly, an attempt to turn AltaVista into a portal site in 1998
saw the company lose track of the importance of search. Over time,
relevancy dropped, as did the freshness of AltaVista’s listings and
the crawler’s coverage of the web.

Today, AltaVista is once again
focused on search. Results come from Yahoo, and tabs above the
search box let you go beyond web search to find images, MP3/audio,
video, and news results. If you want a lighter-feel than Yahoo while
still getting Yahoo’s results, AltaVista is worth
considering.

AltaVista was originally owned
by Digital, and then taken over by Compaq with the purchase of
Digital in 1998. AltaVista was later spun off into a private
company, controlled by CMGI. Overture purchased
the search engine in April 2003, and it subsequently became part of
Yahoo with the purchase of Overture.

Lycos

http://www.lycos.com/

Lycos is one of the oldest
search engines on the web, launched in 1994. It ceased crawling the
Web for its own listings in April 1999 and now provides access to
crawler-based results from Ask and paid results from
Google. style="FONT-SIZE: 12pt; FONT-FAMILY: Verdana">

Netscape
Search

http://search.netscape.com/

Owned by AOL Time Warner,
Netscape Search uses Google for its main listings. So why use
Netscape Search rather than Google? The main difference between
Netscape Search and Google is that Netscape Search will list some of
Netscape’s own content at the top of its results. Netscape also has
a completely different look and feel than Google. If you like either
of these reasons, then try Netscape Search. Otherwise, you’re
probably better off just searching at Google.

Open Directory Project

http://dmoz.org/

The Open Directory Project
uses volunteer editors to catalog the web. Formerly known as NewHoo,
it was launched in June 1998. AOL Time Warner-owned Netscape
acquired it in November 1998, and the company pledged that anyone
would be able to use information from the directory through an open
license arrangement.

While you can search at the Open Directory site itself, this is
not recommended. The site has no backup results that kick in
should there not be a match in the human-compiled database. In
addition, the ranking of sites during keyword searching is poor,
while alphabetical ordering is used when you choose to browse
categories by topic.

To scan the valuable
information compiled by the Open Directory, consider using the
version offered by Google, the Google Directory. Here,
keyword searching uses Google’s refined relevancy algorithms and
makes use of link analysis to better propel good pages from the
human database to the top. In addition, when viewing sites by
category, they will be listed in PageRank
order, which means the most popular sites based on link analysis
will be listed first.

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Internet Marketing Manchester and Web Site Promotion using Search Engine optimization

Internet Marketing with the use of Search Engine Optimization can make a significant difference to the
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Internet marketing is by far the fastest growing advertising method for all companies in
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your website.

• Website Marketing via Email Marketing
• Web Marketing With Banners
• Online Marketing via Pay Per Click
• Internet Marketing with Website Design Search Engine Marketing

Website Marketing via Email Marketing

Email marketing is not about the vast amounts of email addresses you can get your hands on. This will
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Most businesses now have a profile on the web, so to make your website higher ranked on search engines will determine whether you get the kind of new business returns from the
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Web Marketing With Banners

Carrying out advertising your business with the use of banners when doing your internet marketing is a
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Try and get a
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When you are advertising your business with banners and you are not the
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Most businesses now have a profile on the web, so to make your website higher ranked on search engines will determine whether you get the kind of new business returns from the
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Online Marketing via Pay Per Click

Internet marketing Pay Per Click or cost per click is probably one of the most common forms of search engine
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You must be made aware that when doing search engine marketing with sponsored links that you will only receive 2 – 25%
of all the traffic. Over time statistics show that a minimum of 75% of all traffic go to the natural listings. On Google
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be situated.
When you use Pay Per Click for your internet marketing you will find that you do at least get quality
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I know of some customers that have spent over five thousand pounds a month to stay above the competitors doing their
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Internet Marketing with Website Design Search Engine Marketing

When you do your internet marketing with the use of website design search engine Optimization
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Website Optimization and website
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This is because
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This is of huge benefit to you as the natural listings on a search
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Therefore
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it will be a great achievement for your company website to get high search engine positioning on the search
engines such as Google.
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We introduce ourself as a leading SEO Company of UK.

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SEO in UK is growing very
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SEO Services

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